Part I – Mindset, Vision & the New American Economy

Chapter 1 – From Employee Thinking to Owner Thinking in the United States

Chapter 2 – Clarifying Your Vision, Values & Definition of Success

Chapter 3 – Navigating Opportunity and Inequality in the American Dream

Part II – Designing a Business That Works in the Real World

Chapter 4 – Finding Problems Worth Solving in the US Market

Chapter 5 – Turning Ideas into a Simple, Profitable Business Model

Chapter 6 – Testing Your Idea Quickly With Limited Time and Capital

Part III – Money, Risk & Simple Systems

Chapter 7 – Understanding Your Numbers: Revenue, Costs, Profit & Taxes in the USA

Chapter 8 – Managing Cash Flow, Debt & Financial Risk in an Uncertain Economy

Chapter 9 – Building Simple Systems So Your Business Can Run Without You

Part IV – Customers, Marketing & Growth

Chapter 10 – Finding Your Ideal Customers in the USA and the Global Marketplace

Chapter 11 – Low-Cost Marketing That Actually Works in the US Context

Chapter 12 – Selling With Confidence and Integrity in a Skeptical World

Part V – People, Impact & Legacy

Chapter 13 – Building a Small but Mighty Team in a Diverse Culture

Chapter 14 – Giving Back: Community, Youth & Entrepreneurship for Shared Prosperity

Chapter 15 – Protecting Your Legacy: Family, Succession & The Story You Leave Behind